Reputation is the most precious intangible asset of company’s property. Reputation management is becoming more and more important for nowadays company, due to the fact, that it can be critical to its‘ long-term success or failure in today's marketplace .
What’s more, some experts find reputation as a strategic, capital asset. Over the past five years, the median annual compound shareholder return of the ten most admired companies outpaced the S&P 500 by a healthy margin (+8.5% compared with +0.5%). Among the least reputable companies, shareholder return dramatically underperformed the broader market over the same five-year-period (-31.8% compared with +0.5%)- says dr Leslie Gaines-Ross, one of the foremost experts on CEO & corporate reputation from Weber and Shandwick.
PremiumBrand is an independent project for: brands, companies and listed companies, organized since 2006 by MMT Management in cooperation with Maison Research House, Millward Brown SMG/KRC Institute. Only those brands and companies who are interested in results are being reserached in terms of reputation: social trust, credibility, publicity, corporate social responsibility, image of Board of Director and employer’s credibility.
The survey is conducted by Millward Brown SMG/KRC Institute. The method of survey was created by Maison Research House, an authority in marketing research.
Awarded brands and companies receive the certificate, the title and the promotional emblem, which can be used in the marketing communication, media, advertisement and B2B relations during whole year.
