Reputation Certification Program for the Listed Companies as viewed by Institutional Investors. What is this?
Reputation is the most precious intangible asset of company’s property. Reputation management is becoming more and more important for nowadays company, due to the fact, that it can be critical to its‘ long-term success or failure in today's marketplace .
What’s more, some experts find reputation as a strategic, capital asset. Over the past five years, the median annual compound shareholder return of the ten most admired companies outpaced the S&P 500 by a healthy margin (+8.5% compared with +0.5%). Among the least reputable companies, shareholder return dramatically underperformed the broader market over the same five-year-period (-31.8% compared with +0.5%)- says dr Leslie Gaines-Ross, one of the foremost experts on CEO & corporate reputation from Weber and Shandwick.
PremiumBrand is an independent certification program of brand reputation, organized since 2006 by MMT Management in cooperation with Millward Brown SMG/KRC, the biggest Polish survey institute, Adam Smith Research Centre and financial media. In PremiumBrand over 80 most recognizable brands of Polish market is being researched in terms of reputation, social trust, credibility, publicity, corporate social responsibility and employer’s credibility. From 2008 we lead PremiumBrand - The Certificate of Reputation of Listed Companies as viewed by Institutional Investors.
Each company with the result of 60 points and more (max 100), receives the title of “COMPANY OF HIGH REPUTATION … YEAR”. Information about companies with the result below 60 points, are not disclosed publicly.
The certificaion program is announced during special gala in October each year. It is also published after a few days in financial media. The Organizer is also to conduct other media relations activities.
Schedule:
::: Subscription – reports subscription among listed companies (May-June 2011)
::: Survey – telephone interviews with representatives of institutional investors (August - September 2011)
::: Data Processing – data processing and analyzing (September 2011)
::: The project announcement, awards – 20 October 2011
::: other media publications, interviews (October, November 2011)
Survey & Research Methods
Methodology of survey and analyzes are prepared by experts from Maison Research Institute. The survey will be conducted among representatives of institutional investors (analysts, brokers etc.). The fieldwork is done by Millward Brown SMG/KRC .
Taking into consideration the number of all possible listed companies in the ranking we are obliged to asked between 25 till 50% of all representatives of institutional investors. The whole number of specialist is defined on about 600 people: analysts, brokers, stockbrokers, buy-side and sell-side specialists etc.
Each of researched company will be analyzed in 4 dimensions. The dimensions used to construct rating of reputation included:
::: BUSINESS ORIENTATION – opinions if the company respected economic rules
::: COMPANY MANAGEMENT – opinion about Boards of Directors, its' vision, leader skills etc.
::: RELIABILITY – transparency and reliability in business relations
::: IMAGE – image in media
Participation in survey
To take a part in PremiumBrand ranking you need to subscript before survey starts.
Entry deadline: 15 July 2011
Price: ask for price and research entry form (kontakt@premiumbrand.pl)
Promotion Opportunity for Awarded Companies
PremiumBrand awarded companies 2011 have an excellent opportunity to communicate this fact in many different ways. As a prize winner you can inform public opinion as well as your clients about award without limits.
However you are not allowed to use the special graphic emblem of PremiumBrand award without organiser permission. To use graphic emblem are you obliged to purchase a plaque, which you can use in advertising, packages, POS-es or other materials.
As a prize winer you obliged to use promotion program with the emblem:
- annual license: 12950 PLN + 23% VAT (ca. 3400 Euro)
Ask for special offer just for prize winners (kontakt@premiumbrand.pl) tel. +48 22 638 09 86
Trophies and certificates copies
As a PremiumBrand prize winner, you can order as many copies of PremiumBrand trophies and certificates, as you need (for example: each department or company seat)
About us
MMT Management PR Agency specializes in brand events. We have been on the market since 1997. We establish a direct connection between a brand and the customer through personal experience and emotions. MMT Management specialises in both proprietary and licensed formats as well as, in cooperation with Midwest ITSE, in integration and incentive events with elements of training. We organise 8 format events and several custom-made events a year:
